on august 18, 2017, the “healthy china • brand list” was released at cheo, with 108 brands in 32 categories (including 12 brands in the cutting-edge list) in the list! the “healthy china • brand list” always adhere to the value concept of “professional evaluation, guiding health” to select excellent brands and guide drug use through an analysis and evaluation system based on comprehensive and multi-angle data collection.
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efficacy and safety make the brand
by analyzing the “health china · brand list” over the past decade, we can find that, in fact, the growth and accumulation of brand-name drugs is a long process, as we all know, the accumulation of word-of-mouth in the process of drug consumption is essentially a testimony to its efficacy and safety, and the drug itself has its own life cycle. therefore, those brands in the list that have stood the test of both reputation and market are also more outstanding in the professional rating, such as “quike®” for colds, the first to advocate the medicine concept of “antiviral, cold and flu prevention”, common cold medicine at home baiyunshan® bupleurum granule, trustworthy medicine for rheumatism and arthritis in the elderly “lingrui® collateral-flow-activating pain-relieving ointment”, essential emergency medicine for heart patients “songbai® quick acting heart reliever”, famous brand in anti-infection “acetylspiramycin tablets®”, “amoxicillin” and “kbn amoxicillin”, and they have performed well in both popular word-of-mouth and professional group evaluations by experts in the field of medicine and hospital department heads.
it is worth mentioning that in addition to the efficacy and safety performance of brand-name drugs that have won the trust of consumers, the consumer health education they have maintained over the years has also continued to improve the level of self-care and pharmacotherapy of consumers, while also promoting their brand building.
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appendix 1: introduction of cheo
attachment 2: introduction of sinohealth intelligence
link to source article:
professional evaluation, guiding health - grand release of 2017 “health china · brand list”
http://finance.china.com/jykx/news/11179727/20170823/25110302.html